| S A B I N A | S O D E R B E R G |

| P U B L I C A T I O N | S E R I E S |


Spring/Summer 2016

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Above, wearing the Alexandra Shirt

SABINA SÖDERBERG, a Swedish Fashion Design Label based in London, is a ready-to-wear label founded just in 2015. The label focused on contemporary handmade prints that later on are digitally printed on textiles. SABINA SÖDERBERG shows a minimal and clean aesthetic in her collections and let the prints take the attention; and I was happy to work with her for her latest SS/16 collection via Oxygen Models.

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Above, wearing the Ella Bomber Jacket

Her work has been displayed in many events such as London Fashion Week, aired on Fashion TV and published on Elite Model LookShe also has years behind her of experience from various brands and departments ranging from the well known brands Tommy Hilfiger and HouseofSunny to  high end Louise Körner and Haute Couture label Ralph&Russo.

***Shoes by Schuh

“What were your inspirations?” – E.

Inspirations for this label from a smal subgroup in Southern Niger in Africa called “Wodaabe People”. Wodaabe means ” The People Of The Taboo” and is often translated as the people who respect taboos.  

Above, wearing the Linda Dress

These people own almost nothing, yet they are known for their amazing hand made embroidery, using the money to build schools. Wodaabe people are nomadic cattle herders and every year they follow the rain from south to north in order to get food and water. Inspired from their everyday use of materials they bring with them when traveling, such as ropes they make beds and baskets of.

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Above, wearing the Sandra Shirt and Molly Shorts

“I see, so that’s where this sense of perseverance and preciseness comes into the collection.” – E.

They place great emphasis on beauty and charm, especially the men of the Wodaabe people. Every mornig the men dress up and put on their make up, which they make themself from clay. Every year in September there is a festival called Guérewol where the women choose a man to marry. The women pick the men that are the best dancers, tallest, have white teeth and big eyes, because that is Wodaabe ‘s beauty ideal. The men wear long and colourful capes with embroidery.

And take a look into the collection as well as the couture collection too, it’s really great. A truly innovative way to bring sports into high fashion that isn’t too masculine but not too exposing at the same time.

Above, wearing the Agnes Trench Coat

It was lovely working with the whole team, which included photographer Joanna Wolak ( who has also photographed many other beautiful models in Oxygen ) Stylist Dara Stantchev and MUA Junyin Kim (Jinny) – couldn’t have been done without you!

| S H O P | SS/16 |

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And…dont’ forget to

| F O L L O W | T H E M |

| I N S T A G R A M |   | F A C E B O O K |   | L I N K E D I N |   | P I N T E R E S T |

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Above, wearing the Ella Bomber Jacket with Liselotte Shorts

#Publication Series



T H I S | I S | M Y | B E A U T I F U L |

| F | M | B |

Eni Maj

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